What’s Worth Your Money In The January Sales (and What’s Not)
January sales are chaos, especially in-store! That’s why we’ve put together a guide to help you navigate the madness: what’s worth your cash and what’s not. Without a plan, it’s easy to get sucked into the ‘last chance’ or ‘50% off’ signs and end up with stuff you don’t really want or need.
Set a budget, focus on the pieces you actually want, and go for timeless items that will work with what you already own. A smart strategy means fewer, better-quality buys, helping you build a more sustainable wardrobe whilst allowing you to invest in pieces that might otherwise be out of reach.
WHAT TO BUY!
Wishlist Items
If your wishlist is packed with those special pieces you’ve had your eye on, the sale is the perfect moment to pull the trigger!
Zadig Et Voltaire Boots, Was £430, Now £258
Summer Clothing
Don’t limit yourself to just items for the current season. Summer clothing often gets resurfaced and discounted further during winter sales. It’s definitely worth taking the time to scroll through and discover some hidden summer gems! We’ve picked out our top buys from Zara below:
Something Fun
Give yourself permission for a fun splurge! If you’re looking to step outside your comfort zone and add some personality to your outfits, why not try a bold animal print bag? The sales are the perfect time to experiment! Leopard print is a classic, so you can’t go wrong with this Zara find below:
Outerwear
Outerwear typically hits the sales by early December, but since the UK’s coldest months are usually January and February, it’s still worth investing in a coat! By January, the discounts are often even deeper, so it’s a great time to shop!
FREE PEOPLE - Was £248, Now £89.95
Basics
Now’s the perfect time to stock up on wardrobe essentials—the versatile pieces that form the foundation of your closet. Think jeans, basic tees, henleys, and heeled ankle boots—the items you’ll wear again and again! There’s a lot of denim on sale right now, and if you can snag a pair in your size, then you’re winning!
Buying Pieces Because They’re “Cheap”
Everyone loves a good bargain, but filling your basket with clothes just because they’re heavily discounted probably isn’t the best move. If you’re more drawn to the price than the actual piece, chances are you’ll never wear it!
Buying In A Small Size
If it doesn’t fit you now, don’t buy it. You wouldn’t pick up shoes two sizes too small, so don’t make that mistake with clothes. Chances are, it’ll just sit in your wardrobe with tags on until you finally donate or sell it!
Duplicates
Don’t buy multiples of the same item just because it’s on sale. If you already own something similar you probably don’t need it.
Non-Returnable or Final Sale Items
If something’s on final sale or can’t be returned, think twice. If it turns out to be a bad fit or you simply don’t like it, you’re stuck with it.
Pieces That Don’t Suit Your Lifestyle
Avoid buying items that don’t align with your daily routine or needs. That sexy evening dress might be a steal, but if you rarely go out, it’s probably not worth the investment.
Excessive Statement Pieces
If you’re drawn to bold, statement items, make sure they’re pieces you can actually integrate into your wardrobe. Buying too many can limit your outfit options and end up feeling like a waste.
