The New British Fashion Brand You Need On Your Radar

Just launched today, Groes is a British brand making its debut with a carefully curated 6-piece collection. Each piece is designed to help you build a timeless, versatile capsule wardrobe that effortlessly blends style and function. With a focus on classic cuts and quality fabrics, Groes offers a modern take on wardrobe essentials that you can wear season after season.

image credit: @groes.ldn Instagram

Groes is all about building a versatile wardrobe and has teamed up with British stylist Flossie Strickland to bring us 15 unique ways to rock the new collection. Each piece online is styled for every occasion—whether it’s a night out, a casual weekend, or the office. And here’s the best part: they even link to where you can get every extra styling piece – genius!

You might not even need to buy the styling pieces since you probably already have something similar in your wardrobe. But Groes is also all about introducing you to new brands you might not have come across before. Again, genius, right?

One of our favourites from the collection has to be the Kate blazer. The button detail on the lapel lets you close it at the top while keeping the bottom open—such a cool, fresh spin on the classic blazer. We also LOVE that it’s navy and not black!

image credit: groes.com

One piece we’ve got our eye on is the Margot trousers - The perfect tailored fit for that effortlessly polished vibe. We’re all about the details, and the pocket button detail on the back adds the perfect finishing touch.

image credit: groes.com

image credit: groes.com

Shop the collection here: www.groes.com

Ps. Don’t forget to sign up to their newsletter to receive 10% off your first order!